It’s crucial to have a website that reflects your company’s product or service and that explains what you’re about, but that isn’t the primary purpose of your website.  Let’s face it, the primary goal of any website is to sell your product or service.  You want everyone who visits your site to become a customer!  Achieving success with your website means having content (the written portion of your site) that SELLS.

You obviously already believe in your product or service, but convincing others that they need what you’re offering requires writing that sells.  There are several elements to successful sales writing.  Understanding their importance will put you on the path to a website that generates outstanding profit.

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Here at FFWD we enjoy working with all of our clients.  Each individual or company we work with is unique, interesting and a great way to stretch our creative talents, but some clients become FFWD favorites.  Pet-Aire, owned by Annette Uda, is one of those special clients we truly love to work with for a number of reasons. 

 

The Pet-Aire product is such an amazing and exciting innovation in preventing pet atopy, pet skin allergies, and kennel cough that we were all thrilled to be working on getting the word out about the Pet-Aire filtration system!  The Pet-Aire system uses specialized filters and UV light to clean the air in your home, getting rid of dust mites, pollen, viruses and mold so that your pets can breathe easier and stop suffering from itchy, painful skin allergies caused by airborne allergens.  How cool is that?!

 

We also loved working with Annette.  She exemplifies the kind of client we love here at FFWD – responsive, dedicated and always a pleasure to talk to!  Annette had plenty of ideas on what she wanted for her website, but she was always willing to listen to our suggestions and try new approaches.  She responded quickly to our inquiries, worked closely with every member of her design team and appreciated our efforts on behalf of Pet-Aire.  Annette was also receptive to new marketing techniques and gave us lots of creative leeway.  She was a joy to work with!

 

Because Pet-Aire made working on their website both challenging and enjoyable, it was unanimous here at Furry Friends Web Design that Pet-Aire be recognized as FFWD’s Spring 2009 Favorite Client.  We love you, Annette!  Best of luck with Pet-Aire – we know you’ll help thousands of pets live healthier lives!

 

 

Services Provided to Pet-Aire:

* Marketing & Branding Consulting

* Pet Web Design & Development

* Custom Illustration

* Professional Pet Industry Copywriting

* Search Engine Optimization

* Professional Website Maintenance

* Photo Manipulation & Enhancement

* Product Packaging Design