Pet Industry Copywriting - Writing That Sells for YOUR Pet Business!
It’s crucial to have a website that reflects your company’s product or service and that explains what you’re about, but that isn’t the primary purpose of your website. Let’s face it, the primary goal of any website is to sell your product or service. You want everyone who visits your site to become a customer! Achieving success with your website means having content (the written portion of your site) that SELLS.
You obviously already believe in your product or service, but convincing others that they need what you’re offering requires writing that sells. There are several elements to successful sales writing. Understanding their importance will put you on the path to a website that generates outstanding profit.
The Power of the Headline
Headlines are crucial for grabbing the attention of the reader. Think about how often you skim the headlines when reading a newspaper. There are some that immediately prompt you to read the article, while others make you think, “Eh, who cares?”
The headlines on your website work the same way - you need to have headlines that pull readers into your site. Think of your headline as a doorway to the information you’re providing. A boring, plain door may not prompt someone to step through, but a spectacular, beautiful door will always make someone walking by stop and think twice about entering that store. Make sure you have a stunning “entrance” for your site with a powerful headline.
Answer the Question, “What’s In It for Me?”
This is a powerful marketing question that your site should answer. The main reason anyone visits a consumer website is because they want something. Make sure they know why they should care about your product or service. Will it make their life easier? Will it improve the health or happiness of their pet? Will you provide a service they don’t yet have? Can you give them a better value than the other guy? Answer these questions and you’ll be on your way to a sale!
Back It Up
It’s easy to say, “My dog toys are the best in the business!” but readers want to know why you say that. Back up what you say with testimonials, success stories, facts and statistics. Talk to experts and get quotes when you can, or research the importance of pet vitamin supplements if that is what you’re selling.
“Seventy percent of U.S. veterinarians feel that vitamin supplements are essential to the health of today’s domestic pets,” is more impressive than, “Our pet vitamins are important to your dog’s health.” Authority figures and numbers have greater impact than opinions.
Use “You” Statements
It’s fine to tell site visitors that your company, service or product is wonderful, but phrasing it as a “you” statement personalizes the message. Remember, they want to know what’s in it for them! Compare these two statements:
“We are the best in service.”
“You deserve outstanding service.”
The second one is much more attractive to the average reader because they will agree that yes, they DO deserve outstanding service. The statement seems obvious and right to them, while the first statement . . . . well, how do they know for sure you’re the best? Tell them something about themselves, then follow up with the closer:
“You deserve outstanding service, and we’ll always strive to provide it.”
The promise lets them know that YOU believe they are worth it, too!
A pet industry copywriter can help you create a website that uses these writing techniques and many more to sell your product or service successfully. You’ll work with someone who listens, understands, and provides customized, intriguing content for your website that will “wow” every visitor.
Interested in our Pet Industry Copywriting services? Click here for more info!
