The real question is, "Can my business NOT afford it?"
Before we examine the affordability of professional web design and development services, just think of this for a moment: a website, because of its finite costs, is actually the least expensive marketing piece a pet business does. Once it’s designed - other than the cost of hosting and as-needed maintenance - it is cost free for years to come.
A website can be thought of as a sort of "brochure" or "catalog" that is interactive, in full color, has the ability to hold an unlimited amount of information, and is available to every single person in the entire world with an internet connection—24 hours a day, 7 days a week, 365 days a year. What would it cost a pet business to print and mail a full color brochure or catalog to every person in the world, on a regular basis, who may be interested in what they offer? If your brain is trying to register all of those zeros and commas, you’re on the right track! Just ponder that one for a while!
It’s sometimes hard for new petrepreneurs on a tight budget to justify spending money on a professional pet web design when there are hundreds of general "do it yourself" type resources out there (especially if they offer pet website templates). You can easily sign up with a company who, for a low flat monthly fee, offers you a sweet looking package consisting of your choice of design templates and the ability to plug in your information and images with absolutely no web design knowledge required. Heck, some of them even offer website hosting, search engine submissions, and other bells and whistles included in your low monthly fee. When you’re working on a budget of slim to none, something like this really sounds almost too good to be true! Well, that’s because it is!
In January 2007, we surveyed 40 clients who turned to us for a professional re-design of their website after they couldn’t take the disappointment and frustration of their current website. Here is what we found out:
Do-It-Yourself (DIY) website packages have A LOT of setbacks that you must be willing to sacrifice for:
The most important thing that a business owner needs to fully realize and understand is that you're not simply "spending money" on a website - you're making an investment in your business. Your customers need to know that YOU know that who you are, what you do, and what you can offer to them is worth YOUR investment in yourself. Otherwise, how can you expect your customers to invest in you?
All professional designers/developers and firms out there are not created equal. We can't vouch for everyone else out there and tell you that any person or firm who claims that they are a "professional" is worthy of the title. We can only vouch for our own firm and our own staff - and, in doing so, we can tell you what makes professional web design/development worth the money with us:
Contact us today to tell us all about your business!
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